George Anderson

Motivational Speaker, Wellbeing & Performance Coach

About George

“I graduated from Loughborough University in 2002 with a masters degree in engineering, and absolutely no intention of pursuing it as a career choice.

I had known for a while that it wasn’t for me, and although I didn’t really have a grand plan for how I wanted my life to look, I did know I wanted to flex my entrepreneurial muscle, and had a passion for health and fitness.

During my final 2 years of university I had qualified as a gym instructor and gained some experience working at the local gym, so when I left I set up my own business as a personal trainer.

I quickly realised that there was more to helping people get in shape than knowing how many press ups they should be doing.

I became more and more fascinated with how clients responded to different programs and encouragement styles. What knocked them off track, how their motivation ebbed and flowed, and how they built new habits into their lives.”

“My studies went from the physical to the nutritional, and then to the mindset and psychology of personal change. Through studying Neuro Linguistic Programming (NLP) and a neuroscience approach to coaching I found I was better able to help clients do the things they knew they needed to do.

I worked with private clients and members of my boot camp group exercise program for over a decade, and during this time I began to share more of my ideas through writing and videos on my blog and social media.

At first there was a strong focus on running, as I spent 15 years as the training partner with the Reading Half Marathon and Robin Hood Marathon.”

“I created a range of ‘Intelligent Running’ programs for the marathon, half marathon and 10k, and then wrote a book in 2013 called Beginner’s Luck Guide for Non-Runners which became an Amazon best seller and published on Audible in 2017.

But over the last few years as more of my work and study has been in the world of performance and behaviour change, these have become the subjects that fascinate me most and consequently what I tend to share.

I have a relentless curiosity about what I am capable of; physically and mentally. Some of my recent challenges include running 10 back to back marathons over 10 days, two 24 hour, 100 mile ultra marathons, and an ironman triathlon.

What they all have in common is that there was an unconventional aspect or additional layer to the challenge beyond the obvious physical exertion.

I live close to Oxford, UK, with my wife Laura, 3 children Fern, Rowan & Gabriel, and labrador Tarka.”

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