Support | Motivation | Guidance

If you're feeling stressed & overwhelmed, join us in boost and start to get back in control of your body and mind

Join boost for just £20 a month, and immediately access dozens of workouts, recipes and wellbeing resources PLUS LIVE features such as coaching, training & cook-alongs!

JOIN boost

All the resources you'll need to thrive through the changes

I'll be personally taking care of you through the boost group coaching program, with workouts, recipes, cooking demos and mindset & resilience training.  

Join any time through April for just £20 a month (with no minimum membership period) and you'll have access to the following: 

  • 21 Day SELF boost program (BRAND new, valued at £50)
  • Dozens of at-home workout videos
  • Hundreds of recipes
  • Habit Building worksheet
  • Beginner's Guide to Meal Planning
  • Food Foundations worksheet
  • Posture worksheet
  • Activity worksheet
  • Journalling worksheet
  • Sleep worksheet
  • Supplements worksheet
  • Sugar worksheet

PLUS the following LIVE features:

Weekly Workouts  

  • Varied program, including stretching, core, strength and cardio
  • All done in real-time with me
  • No need to have your video on, just tune in and follow along!
  • No equipment required
  • Expert technique and coaching pointers to make sure you're doing the exercises correctly

Weekly Cook-Alongs  

  • Monday nights at 5:30pm
  • Whole food, plant-based meals
  • Recipe given week in advance so you can shop for ingredients
  • Maximum 1 hour from start to finish
  • Live streamed from my kitchen!

Weekly Webinar Mindset Masterclasses  

  • Resilience
  • Mindset
  • Stress Management
  • Limiting Beliefs
  • Mindfulness & Meditation
  • 30-40 minute live masterclasses with Q&A

Invitation to Weekly Mastermind Sessions  

  • 30 minute group Zoom calls
  • Share what's working
  • Discuss challenges and help support each other
  • Opportunity to connect with others in the boost community

ZERO Overwhelm Policy

I know how easy it is to get overwhelmed, as all the things that you COULD do become all the things that you SHOULD do.

You want to get your money's worth... you don't want to miss out... you want to make sure you're keeping up... everybody else seems to be managing to do it all...

STOP!

You probably haven't watched every movie on Netflix, yet you still manage to benefit from the bits you do make use of with your subscription.

You don't have to do it all and I'll be actively discouraging you from trying.

We have a ZERO Overwhelm Policy.

Which means that if you feel that the flow of information in boost is adding to your level of stress or overwhelm, you come to me directly and let me help you make sense of it all and decide what your next move should be.

If you're struggling to engage with any of the content and decide at any point that it's just not working for you... you can cancel at any time.

I really don't want to be part of the problem, and although I'll do everything I can to back you and support you, I understand that sometimes you might just need to step away.

If you're ready to join us and try some of our support, motivation & guidance on for size, click the button below and you can step inside for just 20 quid.

Join boost today for just £20

Who is George Anderson?

I graduated from Loughborough University in 2002 with a masters degree in engineering, and absolutely no intention of pursuing it as a career choice.  

I had known for a while that it wasn’t for me, and although I didn’t really have a grand plan for how I wanted my life to look, I did know I wanted to flex my entrepreneurial muscle and had a passion for health and fitness.  

During my final 2 years of university I had qualified as a gym instructor and gained some experience working at the local gym, so when I left, I set up my own business as a personal trainer.  

I quickly realised that there was more to helping people get in shape than knowing how many press-ups they should be doing.  

I became more and more fascinated with how clients responded to different programs and encouragement styles. What knocked them off track, how their motivation ebbed and flowed, and how they built new habits into their lives.  

My studies went from the physical… to the nutritional… and then to the mindset and psychology of personal change.  

As I immersed myself in learning about neuroscience, positive psychology, Neurolinguistic Programming (NLP) and the science of habits, what blew my mind was how my findings made it possible for me to take on challenges which included running 10 consecutive marathons over 10 days, two 24-hour/100-mile ultra-marathons, an ironman triathlon, and my current challenge to run 12 hours on a treadmill.

20% of my success in these endeavours had to do with my diet and exercise routine. I very quickly realised that as a normal guy who went to university to be an engineer, 80% of my ability to pull off these feats was directly connected to what I’d learned about mindset. 

Mindset strategies allowed me to push myself to accomplish what most dads think would be impossible.

Frequently Asked Questions

I'm not very fit, will I be able to do the workouts?

All of the workouts have been designed with 'beginner to intermediate' in mind. There are no-impact versions of every exercise, and I'll be encouraging you to focus on your technique before increasing the intentisy

I have an injury, is the workout program still suitable for me?

If you have an injury or medical you should check wtih your GP or physical therapist before beginning the exercise program. We'll be including stretch and core-based workouts as well as strength and cardio. 

How much time will the workouts take to complete and do I need to do them every day?

The full 'fitness' workouts are 30 minutes long with a 20 minute 'express' option. There are also 2 core and stretch workouts which take 15 minutes. The minimum you are encouraged to commit to is 2 of the fitness workouts and 1 of the core & stretch sessions.

The daily HIIT workouts are just SEVEN minutes long and designed as a kick start to the day, or as an extra challenge on top of your other workouts.

Can I continue doing other training that I am already doing? 

Absolutely! The workout program has been designed to get you going with effective exercise that isn't going to leave you overwhelmed. If you are already training then you can 100% continue to do this, and these workouts can be used for cross training.

What happens if I fall behind?

All of the content in the SELF boost is downloadable and is yours to keep and continue working through beyond the end of the program. This includes the workout videos, training program, food plan, recipes, and worksheets.

Will I have to buy lots of new ingredients and spend ages learning new recipes?

I'll be sharing a number of meat and meat-free recipes, many of which come in at low cost. They are simple recipes sourced from a wide range of different cook books, websites and my own cook books, selected for their ease of preparation and straight forward ingredients.

What if I don't like the food on the meal plan?

The meal plan is a guide, to give you some inspiration for how quick and easy it can be to prepare healthy and tasty food. If you don't like the look of a recipe you can substite in an alternative, either from our list or from your own repetoire of healthy meals! If you're unsure about how well one of your own meals fits into the Challenge, the community is the place to ask.

Join boost today for just £20