Your privacy is important to me, and I’m not just saying that.  

I first began sending emails to subscribers back in 2006, as a 'bcc' list from a private Yahoo! account.  

It’s an important part of my business and how I share my ideas with people, and I highly respect and value the privacy of my subscribers and website visitors.  

I know that trust is earned, and once broken it's not easy to regain.  

The new GDPR laws from May 2018 state that I have to tell you exactly how I use and store your information, in plain English.  

Hence the more conversational style to this Privacy Policy... I like to feel that I'm actually talking to you and explaining it.  

Here are the important bits  

How do we collect your personal information?  

We may obtain personal data such as email address, through any of our sites, including:  

Collection of your information requires you to actively enter your email address (for example) into a little box on the screen.  


Like most websites, this one uses cookies. These are tiny little text files that get placed on your machine when you visit that gives me information such as the computer you were using, the browser you used, the time you were here and how long you stayed.  

It doesn't actually identify you, but is used with things like Google Analytics to help me determine which pages are popular and which ones need a little work.  

What personal information do we collect?  

If you just visit the websites, no personal information will be collected.  

If you opt-in to receive one of my free programs (e.g. the Plankathon or beginner running schedule), the email address you enter will be collected.  

If you purchase a program or service, your name, address and contact number will be collected.  

(Sensitive financial information is encrypted and stored in the payment processors we use: WorldPay or PayPal.)  

If you purchase a program that requires you to create a user account, the username and password you create will be stored.  

How we use your information  

I may use your information in several ways.  

Allow you to access information or services you have purchased To administer some aspects of your membership account with us Improve your experience of the website To track email performance To analyse website performance To communicate with you  

As well as the content you specifically requested, I will also send you other emails on the subject of health, fitness, physical and mental health, and general wellbeing.  

My primary concern is adding value to your life, through information I believe you may find useful, stories you may relate to, and questions that may just get you thinking.  

From time to time I'll tell you about paid products and services that I offer.  

These are usually things I have created myself, such as online programs, events, coaching or even books.  

I know that not everything I send will resonate with you, and it's entirely down to you to decide what you're going to open or read.  

Who do we share your information with?  

For security, emails and other personal information are stored on the email platform Infusionsoft, and payment information is encrypted on WorldPay or PayPal.  

No information you share with me will be shared with any 3rd party.  

Unsubscribing and data removal  

At any time you wish, you can unsubscribe from emails using the 'unsubscribe' link at the bottom of any email I send you.  

Alternatively you may also request to have me remove all of your private data that I store.  

Unsubscribing is a way to guarantee you won't hear from me again, but if you'd prefer to take this step please just email me at and I'll ensure it's fully removed before emailing back to confirm.  

Data Privacy Manager  

I (George Anderson) am personally responsibility for looking after your data. Additional private information we may hold.  

Some programs (e.g, iRunning programs, boost, Conditioning for Runners) require you to set up a username and password to access the content.  

This information is kept in a separate database, and it is your right to have me delete your details from here as well. However in doing so, you will no longer be able to access the programs you have paid for.  

Your personal data rights  

You have certain rights under existing data protection legislation including the right to request a copy of the personal information we hold about you.  

From May 2018 you will have the following rights:  

(i) Right to access: the right to request copies of your personal information from us;  

(ii) Right to correct: the right to have your personal information rectified if it is inaccurate or incomplete;  

(iii) Right to erase: the right to request that we delete or remove your personal information from our systems;  

(iv) Right to restrict our use of your information: the right to ‘block’ us from using your personal information o