About George

George Anderson is a wellbeing and performance expert with over two decades of experience helping individuals and organisations boost energy, build better habits, and thrive under pressure.

Your Wellbeing & Performance expert

With a background that bridges engineering, coaching, and endurance sport, George brings a unique combination of practical tools, science-backed insights, and real-world application to the challenges of modern high-performance living.

He delivers keynote talks and training programs for companies worldwide, helping professionals across industries build sustainable habits that support both wellbeing and performance.

After completing a master’s degree in automotive engineering, George began his career in the fitness industry as a personal trainer and quickly became fascinated by the psychological side of change - particularly why people often know what to do, but still struggle to do it.

Before focusing his attention on working with corporate audiences, George's career was built in a number of overlapping layers.

Personal trainer

20+ years and 19,000 hours contact time supporting clients both 1:1 and in groups with their fitness and wellbeing journeys. This evolved more into performance coaching over the last 10 years, and physical wellbeing has always been a foundation for this.

Wellbeing community creator

5000+ member Facebook group 'On The Wagon' spawned a range of in-person events, including multiple retreats to the Pyrenees, a team of over 80 taking part in running events, and various meet ups that brought the online community into real world connection.

Running coach

Training partner with the Reading Half Marathon for 13 years, George also organised workshops for runners all over the UK and Ireland. He created a range of programs for runners based on his 'Intelligent Running' principles, including 10k, half and full marathon in addition to the Beginner's Luck Guide for Non-Runners Amazon best-selling book.

Ultra endurance athlete

2x24 hour, 100 mile Ultra Marathons

Endure24, an event in Berkshire, UK where you run around a 5 mile loop as many times as you can in 24 hours. Completed it for the first time in 2015 and then again 2 years later.

24 hour, 90 mile Ultra Marathon

Endure24 again, 2025 edition, made it to 90 miles off the back of very disrupted training

10 marathons in 10 consecutive days

First big ultra endurance event, raised £10,000 for local charity in the process. Ran the 5th marathon wearing a suit.

Ironman triathlon

This challenge involved learning to swim over a 9 month period

Ironman triathlon

This challenge involved learning to swim over a 9 month period

1000 Continuous Burpees

Silly gym challenge that took 1:42 to complete.

2:59 Marathon

Pioneered a 2-runs-a-week approach to marathon training which lead to the Intelligent Running suite of programmes

Frog Graham Round

A 42 mile, 4 swim challenge in the Lake District. Failed on the first attempt due to reasons, went back the following year better prepared and completed it

Multiple Hyrox events

The global sport of fitness racing, reached the World Championships in 2024

Storytelling and transferrable lessons

Throughout his career George has gathered many of his own personal experiences as well as being privy to thousands of conversations from clients and his communities.

These experiences, insights and continuing education have lead to many transferrable lessons that he brings to his keynotes and client work. George's relaxed storytelling style makes his keynotes memorable, with immediately applicable information.

Get in touch

Find out more about booking George to speak at your next conference or event

CONTACT GEORGE

  • Call George directly on +44 (0) 7973 777362

  • Send a WhatsApp: +44 (0) 7973 777362

ON THE SOCIALS